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Brands and Culture, Symbiotic?
The article below discusses the need for marketers and communicators to take culture into account when establishing any brands. Furthermore, powerful brands are able to become a part of culture...
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Executives Think the Public Now Cares Less About Green
Sustainable Life Media reports on the impact that the recession has had on executives' perceptions as revealed in a recent McKinsey survey. Only 49% of respondents viewed environment as a top concern...
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Moving Green Consumer Purchasing From ‘Me’ to ‘We’
Melissa Schweisguth makes a good point in a recent GreenBiz article. Recognizing that consumers are drawn to green products and brands that provide them with obvious personal benefits, Schweisguth...
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Greenwashing’s Two-Edged Sword
Bill Roth, triplepundit, provides great context of the impact that greenwashing has had on businesses that are debating sharing their greening efforts, companies and nonprofits that have partnered on a...
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Burt’s Bees Releases 2009 CSR Report
Burt's Bees just released a new Corporate Social Responsibility report which is a good benchmark for other businesses hoping to be at the forefront of the green marketplace. The report follows the...
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Businesses Fail To Engage Consumers on Environmental Issues
According to the 2010 Cone Shared Responsibility Study, 84% of respondents think that they can help companies create products that benefit consumers, business and society but only 53% think that...
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Major: Marketing; Minor: Saving the World
Nathan Schock, author of Greenway Communique, reviews the textbook Sustainability Marketing: A Global Perspective. The authors take a look at the evolution of green marketing (from a different...
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Employee Engagement and Climate Change – Creating an Organisational and...
Sustainable Life Media breaks down the best way to increase employee engagement in environmental initiatives. Many of the strategies the author recommends to communicate with, educate and measure the...
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Marcal’s Secret Deep-Green Roots
Marc Gunther, a senior writer at GreenBiz.com, interviewed Tim Spring, the CEO of Marcal on GreenBiz radio. The interview presents an interesting perspective of a green company that hasn't always...
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eBay Launches Re+Purpose Campaign
eBay is rolling out an interesting marketing initiative that will emphasize eBay's marketplace of pre-owned goods and the sustainability embedded in their business model. This Re+Purpose Campaign...
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